I’ve been represented, commercially by the Osbrink Agency for 6 years now. My relationship with Scott, Angela, Maureen and Lindsay has been, collaborative, communicative, and candid. We have a mutual affinity towards each other. I’d like to think they view me as a professional, and an artist, who will make them money, but also as someone who has morals and a long vision for success. I regard them as an agency that will assist me in excelling to high levels. We share an expansive vision and an extraordinary mindset. I like them as people, and that’s important to me.
Every successful person has a powerful team around them, and that is what I’m looking to build around me. I envision my team to be forward thinkers, people with a finger on the pulse of present day entertainment business, charismatically assertive, visionary, relational astute salespeople who are highly respected for always doing smart business. I guess I can call this a Team Tiwana Floyd mission statement.
After spending the past 7 years focusing on commercials, that plate is spinning seamlessly, I know how to balance that area of my career. The time has now come to focus on television, the reason I moved to Los Angeles. That means time to find the ideal theatrical agent. This task gives me a bit of angst because, how do I find someone as great as Osbrink, right away? Well, I don’t. It’s all trial and error and time well spent. Afterall, Osbrink wasn’t my first commercial agency in Los Angeles. Add to that angst that I’m what’s called, a developmental talent, which means I have very few TV credits, therefore an agent would need to want to take on the heavy weight of lifting my presence and ability to the powers who can bring me in to audition. Let’s face it, not many people want to work that hard, in any industry. But, I’m not discouraged. I know I have to prove myself, just like I did in the commercial arena, steadily, consistently and wisely.
So how does one go about finding a theatrical agent? Well, there is no one answer for anything in the entertainment business. All I know, is to do is what works for me, and my comfort level while inserting some bold action moves here and there. I devised a list of 13 theatrical agents, lets call them Top 13, that I would like to meet with, agents who I think, I’d like to be represented by. Researching agents can be a bit of a challenge, there usually isn’t much information about them anywhere. Occasionally, they’ll speak somewhere, or have been interviewed by Backstage or some other industry trade. Some of my peers will ask their colleagues whether a certain agent should be considered. I don’t really subscribe to that tactic, I have the gift of seeing two sides of things. I view people and situations differently and tend to not be sensitive to what many of my peers may find offensive. Besides, I prefer to make my own judgements first hand, instead of based on speculation.
I Googled all of the names of the Top 13 agents, some of them had LinkedIn pages, there, I was able to at least see a picture of them and get a minute sense of their essence. Finally, I composed a strong pitch letter of who I am and what I bring as a professional and as an actor. I didn’t want to send an 8×10 headshot and resume. I always have this picture in my head of seeing a stack of unopened envelopes with head shots in a corner of some agents office, their intention being they’ll look through them all at some point, but then the pile gets so high that they just tell their intern to throw them away. It’s really me projecting my relationship to my pile of magazines, I know. So instead, I decided to use MailChimp, I found all of the Top 13 agents business emails on IMDbPro. Because my email was going to be unsolicited, it was important for me to have the headline inform them that this would be the only time I would send them an unsolicited email. And, I will honor that promise.
Out of the Top 13, only one agent unsubscribed. Another agent wrote me back and said, not now. Which is not a no. In total, 7 were opened. It’s my understanding, that Mailchimp can’t report an email as viewed if it occurs on a mobile device. I’m not 100% if that’s true, but I was happy with my odds. No one said ABSOLUTELY NOT, NEVER! I have a sales background, and therefore until I hear a resounding no, I’ll keep pitching. This first batch of emails did not incur a meeting, but they have not heard the last of me. I will continue to follow up with them, monthly, with my progress via postcards and one sheets. I will post any updates here as they happen. In the meantime, I have to make my own way into the audition rooms of TV casting directors, w hich is part of my 2015 first quarter plan. Look for that post in early January.